Contact 2:  The Ultimate Bad Hair Day
ST. PETERS, MO (KTVI-FOX2now.com) - We've all had bad hair days, but a St. Peters man is so upset about what happened at a local salon, he's launched a website. His hair turned orange and he says he's too embarrassed to leave the house. Bill Heald can't believe what happened when he went in for a haircut and highlights.

"My hair was like a greenish, orangish, goldish color. I'm like, My God!" Bill says his scalp was burning, but instead of rinsing his hair, "She kept adding more bleach while I was under the dryer," Bill said.

He says the pain became increasingly worse. "I was clutching the arm of the chair, my knuckles were getting white" Bill said. Two hours and three color treatments later, "My head was on fire," Bill said and insists he's no wimp when it comes to hair-dos. He used to be in a rock band and has been getting his hair chemically treated for 20 years.

"Everything from jet black to full on blond," Bill said.

The charge for the botched job was $45 dollars, but Bill says it's cost him much more than that. An urgent care physician told Bill about products to sooth his searing scalp.

"Zyrtec for the itching and burning. She suggested heavy duty moisturizing cream and Cortaid for the sores," Bill said.

Veteran hair stylist Rob Govero has been in the business more than 20 years. We caught up with him at Salon Blanca in Clayton.

"When you go to a professional you don't expect to walk out badly burned with your hair falling out," Rob said. He saw Bill's website and explained how toxic hair dyes can be.

"We use gloves and smocks and towels, cause this can hurt your hands when it's on just for a brief period. Your hands don't usually have the protective oils that your scalp does because you wash your hands a lot," Rob said. Stylists take classes to learn the complicated process.

"They even say not to do multiple services within one day--not because of the condition of the hair--but because your scalp can't handle it." This hair professional warns against over processing.

"You don't just keep putting color on there when it's not working. You're eating away at the skin," Rob said. His advice to customers: schedule a consultation.

"Try to tell the truth as much as they can remember about what's been in their hair the last few years, especially when they have longer hair," Rob said. As for Bill, Rob has a suggestion.

"My advice to him would be to go ahead and cut it off rather than look like that. I'd shave it off, let your scalp heal and start over."

For now, Bill's keeping his hair, and his website, intact. The owner of Fantastic Sam's told us he offered Bill a full refund, conditioning treatments, and a re-do on his hair. Apparently that isn't enough. He's in the process of hiring an attorney.

Bill's Website