FOX2now.com

9:30 a.m. CDT, July 6, 2010
(KTVI - FOX2now.com)—
Names that are difficult to pronoun are often judged as being less appealing or even more dangerous. That's why pharmaceutical companies employ markerters to jazz up those long chemical names and give them more consumer friendly names. Bob Nease from Express Scripts talks about how the "name game" is costing the U.S. a lot of money
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