Political campaigns are increasingly sophisticated in their approach to competing for votes. But reaching out to women voters in a personal way remains a highly successful method for many candidates. Past voting records show women vote in larger numbers than men. Experienced campaigners say women respond well to other women. Ann Lewis, a long time adviser to presidential candidate Hillary Clinton favors the concept of networking. "We know how important the power of social networking is for women." For example,
The Obama campaign is also turning to social networks of women to send his message into the grassroots level. The
"Women tend to stay undecided for a longer period than men do," explained Assistant Professor of Political Science Mona Lena Krook of Washington University. But women are not just voting based on gender even though they recognize electing Senator Clinton would be historic. "I think there is an interesting tension here of wanting to vote for candidates based on who they are and what their candidacy means but also a concern to try to keep the focus in politics on the issues," explained Krook. She predicts women will make their choices close to election day and that could produce the kind of volatility seen leading up to the
