MARYLAND HEIGHTS, MO (KTVI-FOX2now.com)—
Do you think you have the next BIG idea for a great business? You may think it's the greatest thing since sliced bread, but before you invest your life's savings you better do your homework so your big idea won't wind up being a big flop.
While there are exceptions to every rule, you want to make sure your business idea won't be a flash in the pan.In other words, your business should be something that is sustainable, not a trend or a fad. So here are some tips to help you make your decision.
* Analyze the market need. Is there truly a need in the market for your product or service? You don't have to spend a lot of money on research to make this determination. Ask your friends and family members what they think. But also, ask people who have been successful in their business or career to give you their honest opinion.
* Check the Competition. Is there already something similar? If so how can you stand out and be different?
* Can You Make Money You may have invented a better mouse trap, but if it costs a lot of money to produce it, people may not be willing to spend what you'd have to charge when they can get the job done with an inexpensive version. So determine what price you'd have to charge for your product or service, then make sure the market is willing to buy.
* How and Where to Sell Once you've decided to start your business you'll have to make decisions about where you'll locate your business and how you'll sell your product and services. For example, if you plan to sell widgets, but you want to work out of your home, then you'll either need to find distributors or you'll have to establish an e-commerce site.
* Your Personal Skills Do you have the skills you need to be successful in the business you want to start? For example, if you've never had any restaurant experience, you will probably have difficulty opening a restaurant successfully.
* Financial Resources Is the cost of starting this business beyond your financial resources? Most small business owners use their personal resources to start their business ventures. So if your business idea is going to require large amounts of capital you may need to rethink your approach.



